SmartCarry™ Luggage Carts are the go-to brand of carts for most homeless people, a survey released today by Brand Trust, a business-to-business trade magazine.
The magazine asked 250 homeless people in New York City, Los Angeles, Chicago, and Toronto about their brand preferences when it came to luggage, grocery, or other types of carts for carrying their possessions and just under 200 said SmartCarry™ is their cart of choice.
“They last a real long time,” says Arnold Sween, a homeless person in New York City. “I’ve had mine for 10 years and it still rolls good. Holds a lot, too.”
The second-choice brand was the grocery cart Shopper Cart Advantage™, which was preferred by 12 survey participants. Other brands included KartKrown™, Travel Companion®, and EuroToter™.
Homeless people say SmartCarry™ Luggage Carts are a big target for thieves, particularly among other homeless people, so they’re seldom seen unaccompanied under bridges or in vacant lots. “I have certain bushes I keep mine hidden in when I’m not using it,” says Hank Steuyer of Toronto. “I’m less worried about what’s in the cart. I can get toilet paper at any McDonald’s. And every day I add to my collection of cigarette butts. But the cart I can’t replace easily.”
DeLonte Jackson, a homeless person in Chicago, says he used a different brand of cart for many years and was never happy with it. “Wheel kept coming off,” he says. “And there was this bolt that kept sticking me in the leg when I walked. I knew I wanted a SmartCarry™ because I’d seen others using them a lot and they all seemed happy with them. So when I had the chance to get one, I took it.”
Jackson didn’t say whether he bought the cart or obtained it by other means, but the cart has worked well for him since he’s had it. “It’s a smooth ride,” he says. “Roomy, too. I’ve accumulated a lot of stuff over the years, so having a basket big enough to keep all that stuff in is good. I hope I don’t have to go back to another brand. I keep mine hidden real good when I’m doing stuff.”
Jackson’s girlfriend, Tasha Brown, says she likes it, too. “I like to keep my stuff neat,” she says. “I can keep my stuff folded in the bottom and DeLonte—he’s not as neat as me. He just throws his [stuff] on mine. If we break up, I’m getting the cart. That’s all there is to it. He can keep all the [belongings] we got. Me, I want that cart.”
This is a work of satire. It is a fictional news article not meant to be taken seriously. Photo: prs, mw, and pra-js (Public Domain and Creative Commons). Not necessarily an endorsed use of image
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